SEARCH ENGINE OPTIMIZATION (SEO)

What is Search Engine Optimization and why we need it?
There are many web site owners that believe their site is properly ranked when in truth, it is not. There are also just as many web site owners that know they have no search engine presence but do not realize they have the means to achieve it. And there are many who feel that a fancy looking site will attract customers.

But few realize the importance of getting the customer to visit his site. If a customer comes to your site, he has come there for a purpose. No customer will walk into a coffee shop and ask for tennis bat. The importance factor is that he should be able to find you and know what you have to offer him. Web is the ultimate place for selling your products provided a customer is able to find you among more than 300 million websites.

An Internet user mostly relies on Search Engines to find what he wants. That means your website must be listed in those Search Engines and should be ranked so that your site comes up in a search resuly. It will be very rare that you will be spotted on 100th page of a search result.

After the sites URL is submitted, about half of the search engines will index your web site in one form or another. That’s their job, but if your website is not built with search engine optimization in mind, then your site will never be found and will disappear among millions of other sites.

Search engines display what is fed to them from an information standpoint. How this information is “fed” to the search engine is where some of the major differences come into play. This is where we come in.

If you set up your site properly, your will receive very promising results. Search engines will rank your web site based on the information they receive from indexing. Giving the right information to the search engines is critical for success. The better the information, the higher the ranking. This is where we will help you.

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